Ad Network Review: Vibrant Media vs. Adsense
Vibrant Media was founded on July 1st, 2000. Their headquarters is based in New York, NY. According to the website CrunchBase, the company “connects consumers in real time with engaging content and brand experiences — delivered cross platform.” They provide contextual and in-text advertising opportunities for advertisers and publishers with some of the highest CPC rates among their competitors.
By far, VM is one of the most premium advertisement networks on the market. They have a fairly critical application process and require publisher sites to have high volumes of traffic. Numerous high-quality brands utilize Vibrant Media with HP, Microsoft, Jaguar, and Sony to name a few. Their excellent customer service and body of high-quality work make them an attractive option.
They use “core words of interest” through site analyzing to offer the most relevant ad matches for publishers, thereby increasing revenue possibilities.
Vibrant Media vs. Adsense: Revenue
“For displaying ads with AdSense for content, publishers receive 68% of the revenue recognized by Google in connection with the service,” Google Adsense’s website states, “For AdSense for search, publishers receive 51% of the revenue recognized by Google.” The AdSense payment cycle is monthly with clients being paid during the 21st and 26th of the month. Publishers for content generally utilize either CPM or CPC (cost per click), which is commonly referred to as PPC (pay per click). Most sites generally claim there is little difference of revenue between these two methods, but generally the CPC ones are more widely seen.
The variation in advertising formats is very attractive for publishers who are looking for a bit of variety. They offer around eleven different styles for in-text and have in-image ads available. All ads are based contextually using the “core words of interest” making them highly relevant to the web content displayed on the site. Furthermore, these ads display well across all internal tools as they have a responsive web design meaning they will look visually pleasing on computers, smart phones, tablets, etc.
Vibrant Media pays for cost-per-engagement (CPE). Their ads are 100% user-activated, meaning they will display whenever a user hovers over the in-text or in-image links. If the user keeps hovering, the publisher is paid for that “engagement” experience. Their payout rates are usually higher or just as high as their market competitors. Some sites cite that rates may be up to five times higher than some competitors.
Vibrant Media or Adsense?
Vibrant Media is rather different from Adsense, most often being compared to Kontera or AdKiwi, which offer similar services. The two, much like comparing Kontera to Adsense, are difficult to relate because they simply offer very different things.
If you’re looking for a more traditional CPC (cost per click) network then Adsense would be the wiser choice. Publishers are also free to use these two ad networks together as long as the ads don’t look too similar, which shouldn’t be a problem. If you’re just looking to stick to one ad network and you have a site that regularly has high volumes of traffics then choosing Vibrant Media may be an excellent idea for engaging consumers in authentic marketing for in-text and in-image advertisements.
- Excellent customer service (won the 2012 Top Digital Ad Network in Custom Service)
- “Hassle-free” implementation with easy user interface
- Displays top-quality brand advertisements
- 100% user-controlled ads with initiated advertising
- Very high CPC rates compared to competitors
- Require sites with high volumes of traffic (at least 500k page impressions)
- Will not advertise on any “adult” content websites (sites containing content related to pornography, gambling, weaponry, etc.)
- Strict approval process